Being a Successful Creator is Being A One-Trick Pony

R. Decker
3 min readJul 8, 2021
Photo by Helena Lopes on Unsplash

Many people aspire to be a creator of some kind nowadays — whether they take the YouTube route of churning out perfect 10 minute and 30 second videos, or post their niche content to Instagram or better yet, TikTok. But lately, I’ve noticed a disturbing trend — the caricaturization of these creators. It started off on TikTok — where I began to see a pattern of people going viral for a very specific…

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